Ethical Beauty

Is Wet N Wild Cruelty-Free? Many people are starting to become more concerned about ethics when shopping for makeup and beauty products. Animal testing policies have become a much bigger concern within the past decade…

Meet Makeup Revolution. The quick growing UK beauty brand you’ve probably seen on your socials that does it all! This brand is growing daily and falls under the brand Revolution Beauty. (They operate a few…

We all know Morphe for their huge eyeshadow palettes, brush sets, many influencer collabs, and coupon codes. Their makeup falls between drugstore and high-end pricing. It’s not as cheap as drugstore brands like Wet n…

Your favorite drugstore brand, NYX Cosmetics does everything. Palettes, brushes, complexion products and even diverse shade ranges. NYX is definitely on the pricier side of drugstore makeup but they really do rival a high end…

Covergirl is a drugstore brand known for their mascaras and complexion products! They aren’t the most popular drugstore brand nor do they have the largest offering. Their most recent launch, the Clean Fresh line offered…

MAC Cosmetics was one of the first makeup brands to be everyone’s go-to because they have always had a huge offering. Foundations, paint pots, pigments, brushes and every shade of lipstick imaginable. They focus on…

If you are active in the beauty community, you know about Tarte Cosmetics. Tarte is one of the most popular high-end makeup brands out there for good reason. Their products are definitely worth the price,…

It is no secret that sustainability plays a huge role in today’s society. In consumer choices, sustainability can be the sole factor as to whether a potential buyer chooses to purchase a product or not.…

Fenty Beauty is undoubtedly the biggest, most influential in the beauty industry right now. It’s Rihanna’s brand known for their dreamy products, inclusivity and diverse shade range of 50+ for complexion products. Whenever they release…

Bobbi Brown Cosmetics is known for their quality products that enhance natural beauty rather than covering it. It’s more of a mature brand but they create some amazing complexion products. A majority of their products…

We rely on Glossier for hip, no makeup, makeup that’s innovative and always on trend. They’re forward thinking and most of the time, they tend to get it and deliver unique products we haven’t seen…

Many people in the beauty community are becoming more concerned about cruelty-free cosmetics. The importance of ethical beauty has clearly become an important issue. So, there has been a much larger push for makeup brands…

Benefit Cosmetics is known for their quirky boxed blushes and bomb eyebrow products. Let’s not forget their iconic Hoola bronzer. As a brand, they don’t really step out of their comfort zone when it comes…

Cruelty-free cosmetics has increasingly become a much larger concern in the past few years. Consumers are becoming more aware of the benefits of cruelty-free makeup. Not only does it not condone animal testing, but it…

In 2016, Stila Cosmetics announced that they were pulling out of China to become cruelty-free. In January 2017, Stila Cosmetics announced their commitment to creating cruelty-free cosmetics! Along with their cruelty-free certification from PETA. A…

If you’re active in the beauty community and haven’t heard of Becca Cosmetics, you might be living under a rock. Founded in Australia, Becca Cosmetics is one of the most popular high-end makeup brands worldwide.…

Cruelty-free makeup has been getting more and more popular in the beauty community lately. When you opt for cruelty-free cosmetics, you are making a conscious decision to not support testing on animals. Also, usually cruelty-free…

Makeup consumers are becoming more conscious of their ethical choices. So it makes complete sense why cruelty-free makeup has skyrocketed in the makeup community. Cruelty-free makeup does not allow or support animal testing on cosmetics…