Too Faced is one of the most popular high end makeup brands out there. They’re known for their beautiful packaging and high-quality products. Some of their bestsellers include their Chocolate Bar Palette, Born This Way Foundation, and peach-scented collection! But with more people becoming more concerned about ethical beauty, they wonder – Is Too Faced cruelty-free?
Let’s dive into Too Faced animal testing policies, and ingredients to find out!
Yes, Too Faced is completely cruelty-free! This means that they do not test any of their products nor ingredients on animals in any type of way. It also means that they do not sell their products in countries where animal testing is required by law.
Here is the statement that they make on their website.
“No way, Too Faced loves animals! Our products are totally cruelty free.”
No, Too Faced is not 100% vegan. However, they are very transparent about which of their products are and are not vegan.
They even provide a link for their vegan product list: https://www.toofaced.com/vegan-friendly/
No, Too Faced does not make any claims that they are all-natural or organic.
Yes, Too Faced is owned by Estee Lauder. Estee Lauder does test on animals, so they are not cruelty-free. However, Too Faced makes their own animal testing policies in which they take very seriously. So Estee Lauder’s animal testing policies do not influence Too Faced’s animal testing policies in any way.
Too Faced is manufactured within the United States. From there, they ship their products out to various parts of the world. Since they only produce their products in the United States, they can ensure that none of their products are being tested on animals.
No, Too Faced does not sell their products in China. If they were to sell their products in China, they would be subjecting their products to animal testing. This is because, in mainland China, it is required by law for all imported cosmetics products to be tested on animals. So when a company does sell their products in China, they are allowing their products to be tested on animals and cannot be cruelty-free. Since Too Faced does not sell their products in China, they maintain their cruelty-free status.
Yes, Too Faced is completely free from parabens. Brands use parabens in their products to increase their shelf-life. However, once brands became aware of the harm that parabens can potentially do, a lot of them decided to no longer use them in their products. Too Faced has decided not to use parabens in any of their products.
Here is the statement that they make on their website:
“No. Too Faced products are paraben free.”
All of Too Faced products, except for one, are gluten-free. The one product that is not gluten-free is the Borderline Lip Pencil.
It is not clear as to if Too Faced is completely free from phthalates. To our understanding, some of their products are and some are not phthalates-free. To ensure that the product you are interested in is free from phthalates, always check the product label and/or website for more clarification before making any final purchases!
Some of Too Faced products are non-comedogenic and some are not. If this is important to you, always check the product label and/or website before making any final purchases.
Yes, Too Faced is approved by PETA as being cruelty-free. Since 2001, Too Faced has been a member of PETA’s Beauty Without Bunnies cruelty-free program!
Too Faced can be found in stores and online. When searching in stores, we recommend checking your local beauty department store such as
Here are the best and most popular places to buy Too Faced online:
- Too Faced
In short, if you were wondering whether Too Faced is cruelty-free or not, the answer is yes! Too Faced is 100% cruelty-free even though they are owned by a parent company who does test on animals. But, Too Faced is not all the way vegan as of right now. They do provide a list of their vegan and non-vegan products for customer’s ease. Too Faced’s transparency of their animal testing policies and ingredient lists are one of the main reasons why we, and many other customers, love the brand so much.