Brow Wow: Anastasia Brow Wiz Review And Dupes

We all love perfect brows – the smooth arch and beautiful ombre can pull your whole look together! In other words, brows can make or break your look. So how can you achieve the perfect brows?

The Anastasia Beverly Hills Brow Wiz is the holy grail of all things brows. It has a major cult following and beauty influencers are raving about the stunning job it does. The formula is astounding and the ABH Brow Wiz has set the benchmark for future brow products! Despite how amazing this product is, it is quite expensive.

Luckily, we do have a favorite dupe that does the same thing as the ABH brow wizard – say hello to the NYX Micro Brow Pencil! Turns out beauty influencers and experts have figured out some pretty cheap ways to get their brows to look like a work of art, and we’ve got a brilliant list of dupes and alternatives to the Anastasia Brow Wiz for those of you looking for brow products for cheap.

Anastasia Brow Wiz Review

So what is the ABH Brow Wiz? Well, it’s a precision enhancing pencil made from a creamy formula that glides over your skin. The buildable formula applies like silk, is long-lasting and oil-free. The durable pencil is great for drawing on individual hair or filling in even the minutest gaps. The other end of the pencil has a sturdy spoolie brush to help you brush your hair into place.

Beautiful, easy to use and definitely a cult favorite, the Anastasia Brow Wiz is available in 9 natural-looking shades:

  • Ash Blonde
  • Caramel (light brown)
  • Medium Ash (natural dark brown)
  • Soft brown (neutral brown)
  • Brunette (dark cinnamon)
  • Granite (ashy and very dark)
  • Auburn (dark cinnamon with red undertone)
  • Chocolate (warm chocolate brown)

Anastasia Brow Wiz Dupes

Turns out, there are tons of alternatives to the ABH Brow Wiz! And luckily, these dupes won’t break your bank. Here are the best dupes for the ABH Brow Wiz, starting with our favorite.

NYX Micro Brow Pencil

The NYX Micro Brow Pencil looks like the ABH Brow Wiz, minus the NYX logo on the body. The brow pencil is slim, which allows users to fill in tiny gaps and draw on single hairs, and the formula isn’t super creamy, which means it stays put for quite a long time! With 8 different shades, the NYX Micro Brow Pencil is definitely one of the best contenders!


  • Natural-looking strokes.
  • Super affordable!
  • It has great pigmentation!


  • Not great for dry skin.
  • The brush does an okay job of blending.

Where To Buy: Amazon, Target

L’Oreal Brow Stylist Definer

L’Oreal’s long made a name for itself in the cosmetic industry and with this Brow Stylist Definer, it has outdone itself. The retractable pencil comes with a spoolie and has a precise angled tip, which helps maneuver the color around the arches and also aids in shading the brows. More dry than creamy, the chalk-like pencil is great for those looking for a more subtle look. The spoolie really blends the product in.


  • Super easy to use!
  • Looks natural when applied.
  • It can be used as a standalone brow product!


  • The quantity is pretty less.
  • Only great for filling in brows.

Where To Buy: Amazon, Target

Sephora Retractable Brow Pencil

This fine-tipped brow pencil by Sephora comes with a smooth formula and is popular for its waterproof formula.

For those who have a long day, this Sephora Brow Pencil is available in 10 natural-looking colors that mimic your natural brow hair when applied. The formula is also paraben-free and has amazing pigmentation. The formula also applies smoothly, looks natural and is buildable!


  • It applies super smoothly!
  • Available in 10 shades.
  • The formula is very long-wearing.


  • The eyebrow brush isn’t the best.
  • Many customers wish the quantity was more.

Where To Buy: Amazon, Sephora

Benefit Goof Proof Pencil

Thanks to the Benefit Goof Proof Pencil, even a beginner at brows is going to ace their make up! Awarded the Allure Best of Beauty Awards Best Brow Pencil, the tear-drop shaped pencil is amazing for those who like their arches defined. It’s especially popular amongst customers with thin brows, who like a buildable product. The waxy pencil has a matte finish, and the spoolie is great for blending in the product and brushing your brow hair into place.


  • Smooth and matte finish.
  • Great for beginners!
  • Buildable formula makes it a versatile product.


  • Not the cheapest dupe – it’s more like an alternative!
  • You need a setting spray or pomade as a finishing touch.

Where To Buy: Amazon

Dior Brow Styler

Super creamy, luxurious and definitely a high-end product, the Dior Brow Styler is available in 5 colors, which are creamy, easy to use and look uber-natural. The Dior brow Styler is easy to control and is a highly pigmented brow product, which is easily smoothed into the skin using the brush. Customers also claim that it’s better than pomades, powders, crayons and other brow products in the market. Some people even claim it’s worth the price!


  • Super smooth and creamy application.
  • It can be used for a natural and/or dramatic brow.
  • One of the best brow pencils in the market


  • Really, really pricey for a brow product!
  • The quantity does not match the price tag.

Where To Buy: Amazon


The Anastasia Brow Wiz has definitely set the bar pretty high. But alas, how many of us are going to shell out over 20 bucks for a mere eyebrow pencil? In fact, many customers have argued why not grow your brows out and tweeze them properly!

Either way, we all love our brows and our wallets – and luckily, the NYX Micro Brow Pencil is here to save the day, with its ultra-fine tip and identical features as the ABH Brow Wiz! However, if you like a variety of good stuff or are a fan of brow products, check out the other alternatives and dupes!

Frequently Asked Questions

Are you curious about brow pencils and products? We’ve answered a few of your questions here!

How long does the Anastasia brow pencil last?

The 0.085 grams pencil can last you from anywhere between a month to four (or even more). It all depends on how much of the product you use and how often you apply it. It also depends on the style of brows you prefer – do you prefer a heavy dramatic brow or those that look light and natural?

Either way – you determine how long your ABH Brow Wiz lasts!

What does a brow definer do?

The brow definer has an angular, triangle-shaped tip, which is designed for the pros who are into ombre brows and sharp angles. The brow definer makes it easy for you to define the arches and shape of your brow and also helps you to create fine strokes that mimic your brow hair. The brow definer also requires a little knowledge to use it correctly, so it’s not the most ideal tool for a beginner.

How do you use a brow product?

Depending on the product you have, pomade, pencil, powder or crayon, you begin by lightly defining the shape of your brow in a natural color. You can either make strokes to fill in gaps where brow hair is sparse or you can go for the ombre look where your bow darkens towards its outer edge.